Digital Marketing ITRONIX CERTIFIED

Search Engine Marketing

 

Creating Campaign

  1. Understanding purpose of Campaign
  2. Account Limits in Ad words
  3. Location and Language Settings
  4. Networks and Devices
  5. Bidding and Budget
  6. Schedule: Start date, end date, ad scheduling
  7. Ad delivery: Ad rotation, frequency capping
  8. Demographic bidding (Display Only)
  9. Social settings (Display Only)
  10. Automatic campaign optimization (Display Only)
  11. Purpose of Ad Groups
  12. Keyword Types (Broad, Phrase, Exact and Negative)
  13. Ad words Keyword Tool
  14. Text Ad Format
  15. Quality Score and Its Importance
  16. Understanding the Ad Group and Keywords Dash Board
  17. Automate Tool
  18. Search Terms + Single Keyword Auction
  19. Columns Customization
  20. Alerts Setting
  21. Filters

Adwords Account Setup

  1. Adwords Account Setup
  2. Creating Adwords Account
  3. Adwords Interface Tour
  4. Adwords Dash Board
  5. Billing in Adwords

Display Network Targeting

  1. Setting a Display Network Campaign
  2. Concept of CPM and Branding
  3. Automatic Placements
  4. Manual Placements
  5. Placement Tool
  6. Contextual Targeting Tool
  7. CPC Bidding and CPM Bidding
  8. Setting a Video Campaign
  9. Audience Tab
  10. Topics Tab
  11. Purpose of Conversions
  12. Create your Conversion Tracking Code
  13. Tracking the Conversions for Multiple Product

Website Optimizer

  1. Using Website Optimizer Tool
  2. A/B Testing
  3. Multi Variant Testing
  4. Conversion Tracking
  5. Dimensions Reports
  6. Google Analytics Tools

Multi User Acess

  1. User Access Levels
  2. My Client Centre (MCC)
  3. Change History Tool
  4. Adwords Editor Tool
  5. Change Historytool
  6. Adwords editor tool

Adgroups and keywords

  1. Purpose of Ad Groups
  2. Keyword Types (Broad, Phrase, Exact and Negative)
  3. Ad words Keyword Tool
  4. Text Ad Format
  5. Quality Score and Its Importance
  6. Understanding the Ad Group and Keywords Dash Board
  7. Automate Tool
  8. Search Terms + Single Keyword Auction
  9. Columns Customization
  10. Alerts Setting
  11. Filters

Ad formats And Ad guidelines

  1. Ad Types in Adwords
  2. Text Ads and Guidelines
  3. Image Ad Formats and Guidelines
  4. Display Ad Builder Ads and Guidelines
  5. Video Ads Format
  6. Ads Preview and Diagnosis

Conversion Tracking

  1. Purpose of Conversions
  2. Create your Conversion Tracking Code
  3. Tracking the Conversions for Multiple Product

Reports

  1. Conversion Tracking
  2. Dimensions Reports
  3. Google Analytics Tools

Adwords Tool

  1. Change Historytool
  2. Adwords editor tool