Digital Marketing ITRONIX CERTIFIED

Google Adwords & (PPC) Pay Per Click Industrial Training

 

Module 1

  1. Introduction to (PPC) Pay Per Click
  2. Benefits and Significance of PPC
  3. PPC Campaigning
  4. Google Ad word Account Configuration
  5. Concept of Adgroups and Adtexts
  6. Concept of Quality Score
  7. Billing System
  8. Diagnosis Tool

Module 2

  1. Report-Keywords Performance
  2. Report- Campaign Performance
  3. Report- Ad group Performance
  4. Report-Ad Performance

Module 3

  1. PPC Campaign
  2. PPC Campaign Set-up
  3. PPC-Keyword Research
  4. Ad Creation for PPC Campaigning
  5. Bid Management in PPC
  6. Setting Up Conversion Tracking Code
  7. Setting up Pay Per Call
  8. Negative Keywords
  9. Adding Columns

Module 4

  1. PPC Campaigning Tools
  2. Google Ad word Tools
  3. Google Ad word Preview Tools
  4. Google Ad word Editor

Module 5

  1. Landing Page for PPC
  2. Landing Page Optimization
  3. Increase Conversion Rates

Leave a Reply

Your email address will not be published. Required fields are marked *